Culture for the future
Together, we investigate how we can create artistic highlights with digital technologies. Offerings that connect with young and diverse audiences. The goal: sharing practical experiences that can be sustainably applied by various venues in the sector.
Physical, digital, and hybrid
Venues of the future sees opportunities in physical, digital, and hybrid formats. With the Innovatielabs project, we explore how the sector can embrace digital technologies to address challenges. Theaters, museums, and venues compete with immersive cultural forms, digital experiences, and games. The question is, how does our cultural sector continue to thrive?
Venues of the future explores opportunities for cultural venues and producers to adapt to this new reality. What does a more digital future mean for the creation, production, commissioning, and distribution of cultural experiences? And most importantly: what changes in the interaction with their audience.
Experimenting and developing
Experimenting and developing are central. Venues of the future does not seek to replace physical experiences but rather to complement them. A digital infrastructure that strengthens physical venues in their mission. We do this based on four questions: How does digital contribute to the dissemination of culture, with an active role for the audience? How can organizations use digital channels, formats, and platforms to reach new audiences? What resources, skills, and business models does a venue of the future require? In what way does technology create impact, interaction, and connection between remote audiences?
The collaboration
NITE, born from Noord Nederlands Toneel and Club Guy & Roni, is an interdisciplinary company that has been experimenting with online offerings since the lockdown. They create productions for a broad, modern audience and stimulate connections between art, culture, creators, and audiences.
Substrakt (London) is a digital agency that collaborates with cultural organizations worldwide. Together, they create valuable digital experiences. In this collaboration, Substrakt brings technological expertise.
Annette Mees (London) has developed several projects with immersive technologies based on her experience as Artistic Director Audience Labs. She is also a senior research fellow in the cultural and creative sector (King's College, London). In Venues of the future, she connects the technological with the artistic.
DEN advances cultural organizations in digital transformation: how do you remain resilient and adaptable in the digital world? DEN guides the research and shares the outcomes of Venues of the future with the sector.
About Innovatielabs
Innovatielabs gives a boost to resilience in the cultural and creative sector. The program is carried out by the Creative Industries Fund NL, on behalf of all national cultural funds, and CLICKNL on behalf of the Ministry of OCW.
The project contribution to Venues of the future is part of the second round. Read more at innovatielabs.org.
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