Agenda

Online workshop: Cybersecurity in the cultural sector
Do you work in a museum, theater, heritage institution, festival, or other cultural organization? Then you know how dependent you are on digital systems. Think of ticketing, audience data, CRM, and digital collections.
But what if your organization faces phishing, ransomware, or a data breach? Cyberattacks are becoming more common, even in the cultural sector. Learn in the practical online workshop how to make your organization digitally resilient. In four clear steps, you will work on an action plan for a secure digital foundation in just two hours.

Immersive Experience Day: for cultural organizations with a collection
Immersive technology offers new ways to tell stories and engage audiences. At the same time, it also raises questions: what can you concretely do with it as a cultural organization? What does it require in terms of time, resources, and knowledge? During the Immersive Experience Day for cultural organizations with a collection, you will have the opportunity to experience the work of creators, gain insight into their process, and discover what this technology can mean for your audience and programming. Want to experience for yourself how VR, AR, and XR work in cultural practice? And have a conversation with creators and peers about what is needed to take the first step? Then come to the Immersive Experience Day!
Do you want to discover what immersive technology can mean for your organization?
Immersive technology offers new ways to tell stories and engage audiences. At the same time, it also raises questions: what can you concretely do with it as a cultural organization? What does it require in terms of time, resources, and knowledge? During the Immersive Experience Day, you will have the chance to experience the work of creators, gain insight into their process, and discover what this technology can mean for your audience and programming. Want to personally experience how VR, AR, and XR work in cultural practice? And have discussions with creators and peers about what it takes to take the first step? Then come to the Immersive Experience Day!
Lunch & Learn: Automation and More Visitor Insights Through AI - A Practical Example
Every week the same recurring tasks. Compiling weekly agendas, copying data, creating reports. It has to be done, but it costs you hours. Whether you work in marketing, programming, or business operations: repetitive work costs everyone time that you actually don't have. During this lunch & learn, Tom Schippers will take you through his work practice. Concrete, relatable, and without technical jargon. This session is relevant for everyone in the cultural sector who wants to work smarter.
Workshop: 'Change Management in Digital Projects'
You are working on implementing digital projects and innovations, but how do you engage your colleagues in this process? Not everyone naturally adapts. Why is this, and how do you ensure your team becomes as enthusiastic as you? In this workshop, you will learn from past changes and practically work on gaining control over the change you want to achieve.

Workshop 'AI Policy and Ethics: Responsible Use of AI'
Artificial Intelligence (AI) is widely used in the cultural sector for various purposes. For example, to make collections accessible, analyze audience flows, and create creative content. These developments offer opportunities but also raise fundamental questions: How do you ensure that AI is used reliably, fairly, and sustainably? What does AI mean for creativity, privacy, copyright, or work? And how do you translate your values into concrete AI policy?

Workshop 'Deepening in AI for the Cultural Sector'
Generative AI has quickly become a regular colleague for many cultural professionals: you use ChatGPT or Copilot to write faster, gather ideas, or edit images. But how do you ensure that AI truly helps you move forward in your daily work? And how do you apply AI smarter, more consistently, and creatively within your cultural organization? In this interactive two-day workshop by DEN and Innovation:Lab, you will discover how to take the next step in working with generative AI tools in the cultural sector.

DEN Talk: AI & Copyright in Studio Erwin Olaf
What does it mean when creators open their work to AI?
The rise of generative AI puts copyright under pressure. For some, it feels like an infringement on creative ownership, while for others it represents a new creative reality. But how do cultural organizations deal with this?

Workshop: Get Started with Cultural Target Groups
Do you want to engage more Cultural Omnivores? Appeal to Exploring Suburbanites with your offerings? Or become more visible to Local Leisure Enjoyers? In this one-day workshop, you and a colleague from your organization will work with the Cultural Target Group Model and apply it directly to your organization.

Online workshop: Get an overview of your systems and data (incl. IT advice)
Every cultural organization works with a growing number of digital tools: from Excel and planning software to ticketing and CRM systems. But often, there is a lack of overview. Who uses what, for what purpose, and how are systems and data interconnected?
This lack of insight costs time and money and brings risks — such as duplicate work, unclear data storage, or vulnerabilities related to privacy and cybersecurity. In this workshop, you will gain control over your systems and data, enabling you to work smarter and make better decisions.

