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Agenda

Performing Bits SSBU x Innovation Lab 80
  • Event
19 mei 2026

Immersive Experience Day: for cultural organizations with a collection

Immersive technology offers new ways to tell stories and engage audiences. At the same time, it also raises questions: what can you concretely do with it as a cultural organization? What does it require in terms of time, resources, and knowledge? During the Immersive Experience Day for cultural organizations with a collection, you will have the opportunity to experience the work of creators, gain insight into their process, and discover what this technology can mean for your audience and programming. Want to experience for yourself how VR, AR, and XR work in cultural practice? And have a conversation with creators and peers about what is needed to take the first step? Then come to the Immersive Experience Day!

Innovatio:lab - Gietijzerstraat 10, 3534 AV Utrecht, Utrecht, Utrecht
  • Meeting
19 mei 2026

Do you want to discover what immersive technology can mean for your organization?

Immersive technology offers new ways to tell stories and engage audiences. At the same time, it also raises questions: what can you concretely do with it as a cultural organization? What does it require in terms of time, resources, and knowledge? During the Immersive Experience Day, you will have the chance to experience the work of creators, gain insight into their process, and discover what this technology can mean for your audience and programming. Want to personally experience how VR, AR, and XR work in cultural practice? And have discussions with creators and peers about what it takes to take the first step? Then come to the Immersive Experience Day!

Innovation:Lab, Gietijzerstraat 10, 3534 AV Utrecht
  • Lunch & Learn
21 mei 2026

Lunch & Learn: Automation and More Visitor Insights Through AI - A Practical Example

Every week the same recurring tasks. Compiling weekly agendas, copying data, creating reports. It has to be done, but it costs you hours. Whether you work in marketing, programming, or business operations: repetitive work costs everyone time that you actually don't have. During this lunch & learn, Tom Schippers will take you through his work practice. Concrete, relatable, and without technical jargon. This session is relevant for everyone in the cultural sector who wants to work smarter. 

Online, via Teams
  • Workshop
21 mei 2026

Workshop: 'Change Management in Digital Projects'

You are working on implementing digital projects and innovations, but how do you engage your colleagues in this process? Not everyone naturally adapts. Why is this, and how do you ensure your team becomes as enthusiastic as you? In this workshop, you will learn from past changes and practically work on gaining control over the change you want to achieve.

Centraal Museum, Utrecht
046 DAY2preview20250613
  • Workshop
28 mei 2026

Workshop 'AI Policy and Ethics: Responsible Use of AI'

Artificial Intelligence (AI) is widely used in the cultural sector for various purposes. For example, to make collections accessible, analyze audience flows, and create creative content. These developments offer opportunities but also raise fundamental questions: How do you ensure that AI is used reliably, fairly, and sustainably? What does AI mean for creativity, privacy, copyright, or work? And how do you translate your values into concrete AI policy?

Nutshuis, The Hague
214 DEN DAY1 20250613
  • Workshop
4 juni 2026

Workshop 'Deepening in AI for the cultural sector'

Generative AI has quickly become a regular colleague: you use ChatGPT or Copilot to write faster, gather ideas, or edit images. But how do you ensure that AI truly helps you advance in your daily work? And how do you apply AI more intelligently, consistently, and creatively within your cultural organization?

Innovation:Lab, Utrecht
Erwin Olaf DEN Talk
  • Event
8 juni 2026

DEN Talk: AI & Copyright in Studio Erwin Olaf

What does it mean when creators open their work to AI? 

The rise of generative AI puts copyright under pressure. For some, it feels like an infringement on creative ownership, while for others it represents a new creative reality. But how do cultural organizations deal with this?

Studio Erwin Olaf - IJselstraat 26-28, 1078 CJ Amsterdam, Amsterdam
figures
  • Workshop
11 juni 2026

Workshop: Get Started with Cultural Target Groups

Do you want to engage more Cultural Omnivores? Appeal to Exploring Suburbanites with your offerings? Or become more visible to Local Leisure Enjoyers? In this one-day workshop, you and a colleague from your organization will work with the Cultural Target Group Model and apply it directly to your organization.

Utrecht
DSC1471 Edit
  • Workshop
11 juni 2026

Online workshop: Get an overview of your systems and data (incl. IT advice)

Every cultural organization works with a growing number of digital tools: from Excel and planning software to ticketing and CRM systems. But often, there is a lack of overview. Who uses what, for what purpose, and how are systems and data interconnected? 

This lack of insight costs time and money and brings risks — such as duplicate work, unclear data storage, or vulnerabilities related to privacy and cybersecurity. In this workshop, you will gain control over your systems and data, enabling you to work smarter and make better decisions. 

Online
DEN Community meet up AI Thijs Wesselink fotograaf Jelle Draper
  • Event
18 juni 2026

DEN x DigitALL Community meet-up: digital projects, learn from each other!

Often, we only see the shiny end products and successes of digital projects in the cultural sector, but the road to that success is rarely a straight line. On Thursday, June 18, we are organizing a Community meet-up together with Cultuurloket DigitALL, where we will examine digital projects to see what went right and wrong. Because let's be honest: you learn the most from failure. Learn from your peers during this interactive afternoon.

Utrecht