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Digital Strategy

Digital transformation is the key to success, and a digital strategy helps you achieve this. By strategically thinking about how digital tools can strengthen various processes within your organization, you can fully leverage the opportunities of digital transformation. Get inspired by these organizations! (opens in new tab)

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The importance of a digital strategy

Bert Mennings from the Limburgs Museum explains what a digital strategy can bring to a cultural organization.

Watch Bert's video here

Step-by-step plan: starting with a digital strategy

Want to get started with a Digital Strategy? We help you take the steps needed. It’s important that a digital strategy doesn’t become a ‘static’ document that ends up in a drawer. A digital strategy is successful when it is part of your organizational strategy and is embraced by everyone in the organization. We guide you through the steps to create a practical strategy for your digital transformation process!

You can independently start documenting your digital strategy by following DEN's step-by-step plan.

1. Define where your organization currently stands digitally; what is the current situation?
2. Where does your organization want to go in the long term; what is your vision & ambition?
3. What digital projects arise from this; what needs to be executed?
4. How do you ensure your digital strategy evolves; where can adjustments be made?

1. Current situation

Where does your organization currently stand digitally? What is your organization's digital transformation maturity? Take the Digital Transformation Scan to find out where you stand. Why do you want to digitally transform and work on a digital strategy? What added value will it bring, and what is the risk of doing nothing?
Twee mensen op een schaakbord, ze zijn op zoek naar een strategie.

Digital Transformation Scan: How future-proof is your organization?

  • Digital Transformation
  • Tool
Multiple exposure portait of a person.

Digital transformation: what is it and what can I achieve with it?

  • Digital Transformation
  • Article
3 D vormen

A digital strategy with societal values

2. Vision and ambition

Where do you want to go in the long term? Jointly formulate that goal on the horizon and the principles with your colleagues, involving both colleagues and management. Do this using our e-learning or invite us to facilitate a workshop. What do you want to maintain, develop, and phase out digitally? What goals do you set for your organization, and what is needed to achieve them? In your digital strategy, you also determine how you will implement it and what resources you will need.
E learning digitale strategie

E-learning - Digital Strategy: Start Here

The e-learning ‘Digital Strategy: Start Here’ gives you the knowledge, structure, and confidence to kickstart your digital transformation. Within seven weeks, you’ll have a clear plan to get started.

  • Digital Strategy
  • E-learning
Jongens op stoelen in woestijn

Workshop digital strategy: this is where you start!

Together with you and your colleagues, we dive into digital transformation and what it can mean for your organization. This way, we build a foundation on which you can further roll out a digital strategy.

  • Digital Strategy
  • Incompany
Huis van Hilde hoofdbeeld

One digital ambition for the entire organization

  • Digital Strategy
  • Article
Danseres maakt pirouettes

DEN + TwynstraGudde = training Digital strategy for cultural organizations

  • Digital Transformation
  • Article

"DEN brought us an afternoon full of inspiration, energy, and urgency about digitization. Above all, this is a practical workshop that has encouraged us to start thinking from the perspective of our cultural institution's audience. As the director of the Schoenenkwartier, I am very enthusiastic about this workshop. Do it with your team!"

Rinske Jurgens - Director at the Schoenenkwartier

3. Implementation

What digital projects arise from this? Ensure a structured approach with milestones. As an outcome of the e-learning and/or workshop, you will have an idea of which digital projects you want to implement. Communicate and discuss the digital strategy within your organization and use the DEN focus model to ensure that your digital projects are executed integrally within your organization.
Pexels cottonbro studio 10617266

Public values as a fixed part of your digital strategy

  • Digital Transformation
  • Article
Abstract digitaal kunstwerk. Lijkt op koraal in de kleuren paars, geel en oranje.

DEN Focus Model: starting point for integrated thinking

  • Digital Transformation
  • Tool
Holocaustmuseum 008

Eye for system énd people

  • Digital Strategy
  • Article
decoratie

Masterclass 'Change Management: Leadership in Digital Transformations'

  • Masterclass

4. Adjustments

How do you ensure your digital strategy evolves? Consider how you want to evaluate your strategy along the way, what data you can collect, and how you can measure your progress. This is determined in your digital strategy. To ensure you can make timely adjustments, regularly evaluate with your team and assess whether you are achieving the expected impact. Want to learn more about measuring impact? Read more below.
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Impact thinking and measuring

In this one-day workshop, we introduce the key concepts of impact thinking.

  • Incompany
Museumbezoeker bekijkt schilderij

What is the difference between an evaluation and an impact analysis?

  • Data-driven working
Doolhof 2

Impact thinking in 5 steps: From data to better digital strategies

  • Digital Transformation
  • Article

Engage in discussions about developing a digital strategy

Are you ready to get started and have begun developing a digital strategy but would like to discuss it with a DEN advisor? Every Monday afternoon, Laura de Vos is available for a conversation.

Schedule an appointment with Laura