Podcast Culture Shift

Crowding in front of a masterpiece or rooms that remain empty while others are packed. Audience management is an art in itself, but by cleverly using the right data, you can transform frustration into a better museum experience. And a better museum experience means more impact. We look across the border at the Design Museum in London, where they use data to better serve visitors. But how do you anchor this in your digital strategy? Josephine Chanter explains how the use of data is embedded in their digital strategy. And she shares how she gets people within the organization on board to work more data-driven. Host Anic van Damme discusses this at the table with regular co-host Splinter Chabot and innovation expert Evita Goettsch from the Rijksmuseum. We discover how sensors can be used to measure visitor flows and how you can even start experimenting with a small budget.

What happens when you translate one of the world's biggest games into a physical experience? League of Legends serves as the basis for the series Arcane, and is now being transformed by Riot Games and Punchdrunk into an immersive theater production: Immersive Arcane. No seats, no fixed stage, but a world where you, as a visitor, choose your own path and experience the story from within.

In this episode, you'll hear from Conor Doyle about designing an environment where the audience takes control. And from Chafik Benhmidouch about using technology to enhance the experience without overshadowing it.

Together, they explore what we can learn from game elements, how to translate them into physical experiences, and how such productions can attract new audiences.

For the first time, visitors can have conversations with statues from the gardens of the Palace of Versailles in France. Twenty iconic statues of gods that have stood there for hundreds of years come to life. AI enables a two-way conversation between the audience and the collection. What if Apollo talks back?

In this episode, you'll hear from Paul Chaine (Palace of Versailles) about how this project came to life. And from Marijn Alexander de Jong (Urland) about how he works on an installation with exec.DEUS, where visitors kneel before an AI.

Together, they explore what AI can mean for audience experience, why the physical ritual remains so important, and why waiting to experiment is no longer an option.