Step-by-step plan: audience data in the cultural sector

Why is the use of audience data important? And how do you develop a policy around audience data? These two questions are central to the 'Step-by-step plan: audience data in the cultural sector'. Step by step, you gain new insights to find, engage, and connect with your audience.

1 min. read1 mar `23

Knowledge & Inspiration

This is an article by Taskforce Audience Data, of which DEN is the chair.

Data-driven approach with audience data

This step-by-step plan is intended for cultural organizations - including smaller institutions - that want to start with audience data or have just started and want to take it further. Through this structured approach, we make it easier to take actual steps and choose a data-driven way of working. In other words: a way of working where you learn from the insights that audience data can offer you.

Four steps

This step-by-step plan guides you through the process in four steps:

Formulate a shared question;
Map your organization and available audience data;
Take action, measure impact, and adjust where necessary;
Implement successful insights within your organization.

The guide builds on the previously published manual and is compiled based on practical insights from cultural organizations and experts within and outside the field.

Get started with audience data yourself

Do you no longer want to make decisions based on gut feeling but base them on facts? Then working with audience data is a must. You can tackle adjusting your working method step-by-step using this step-by-step plan as a starting point. It guides you from question and data to action, evaluation, and implementation. Or download the English version Get started with public data - a step-by-step plan (opens in new tab).

Download the step-by-step plan