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Audience of the Future

The current cultural audience is aging, and new audiences are needed to keep the sector running. But who is this new audience? And how do you engage them with your offerings? Explore the future and develop your vision. Watch the video and scroll further to discover how you can reach them. 

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Incompany 'Audience of the Future'

Where will your organization be in 10 years? Don't just dream about 2036, but take concrete steps right away. Are you ready to move from future vision to action plan? During this incompany from the DEN Academy, we dive deep into the world of your future visitors. You will learn to work with scenarios that keep your organization agile and relevant in the coming years. An incompany is planned with colleagues from your organization at a location of your choice.

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This is the audience of the future

Get to know the audience of the future. From their world of experience to the behavioral changes compared to the current audience. Read here how you can already anticipate trends and developments to be prepared for the future.
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Reaching Gen Z in 2026: 6 Online Channels for Cultural Marketers

  • Audience of the Future
  • Article
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How to Develop a Digital Youth Strategy: Five Tips for Marketers Aiming for Successful Youth Marketing

  • Audience of the Future
  • Tips
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What moves your audience, now and in the future?

  • Audience of the Future
  • Interview
All about the audience of tomorrow
All about the audience of tomorrow

Inspiring examples from practice

Reaching your audience in the right way, that is the goal! How do others do it? Here you will find practical examples from cultural organizations that use digital tools to engage more and new audiences.
VA2

Getting young people excited about art and culture? V&A Mused succeeded.

  • Audience of the Future
  • Article
Storytelling

SneakPeek: the most intimate form of storytelling

  • Audience of the Future
  • Article
Game

Gamification in art: the fantasy world of Meow Wolf's Omega Mart

  • Audience of the Future
  • Article

A future-proof strategy

When making your organization future-proof, you define your strategy and make conscious choices about the direction of the developments being initiated.
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Digital Strategy

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Digital Business Models

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Artificial Intelligence (AI)

Workshop Audience of the Future

Want to gain insight into the audience of tomorrow? Collaborate with colleagues on the question of where your organization will stand in 10 years. Organize the incompany 'Audience of the Future' with the DEN Academy. Together, you will explore four future scenarios: what do these mean for your organization? By reflecting on possible developments, you will discover the opportunities and challenges for your organization.

To the incompany