Digital Transformation: Where Do You Start?

Provide direction to your digital transformation process. Start by going through the steps to digitally innovate within your organization. Review the steps you are already working on and ensure you are not skipping any.

Step 1: Where Does Your Organization Stand Now? Assess Your Digital Transformation Maturity

Where does your organization currently stand in terms of digital capabilities, or in other words, what is your organization’s digital transformation maturity? DEN’s Digital Transformation Scan provides insights into where you currently stand across five components. Based on your results, you’ll receive personalized tips and inspiration on how to take further steps with your organization.

Step 2: Develop a Digital Strategy

A clear digital strategy helps you determine what you need today. Think strategically about where you want your organization to be in four years. What are your goals? Do you want to reach a broader audience? Create new experiences that align with this?

Determine the position your organization occupies in a changing society. Use the results of the Digital Transformation Scan to identify your areas for development. By crafting a thoughtful digital strategy, you set the path for your organization’s future. The first step begins today. Get inspired (opens in new tab).

Step 3: Work Towards an Agile Organization

‘Those who do not innovate, stagnate.’ To succeed digitally, a different way of thinking and working is essential. Digital transformation is 90% about people, audience, collaboration, and leadership, and only 10% about technology. 

The question is not 'which technology' but 'why'? What is the added value for your organization? Digital transformation contributes to an agile organization where an innovative culture, new collaborations, strong leadership, and the promotion of digital skills are the norm. 

Step 4: Develop Digitally Successfully

Do you want to make digital developments a success? Then it is crucial to focus on three topics. Ensure that the knowledge and awareness about these topics are embedded within your organization. This lays the foundation for a successful digital future.

1. Digital Leadership

Digital leadership is a component of leadership, focusing on the specific competencies needed to shape the organization’s digital transformation process. It’s about creating support and mobilizing people to collaborate on digital opportunities.

Read why digital leadership is crucial for the cultural sector now (opens in new tab)

2. Change Management

The bigger the change, the more important change management becomes. Engaging people in the change is essential. You can only truly innovate digitally if employees understand why the change is necessary and what it means for them. An organization consists of people; change only succeeds if people want to change.

Attend the workshop 'Change Management for Digital Projects' (opens in new tab)

3. Innovative Organizational Culture

Work purposefully and break your activities into smaller projects. Determine your approach—does your digital initiative need a clear project plan, or will you experiment, for example, with design sprints and prototypes? Every digital step or initiative needs some framework. What is your goal, and when is it considered a success? Make sure it’s clear to yourself and others what your digital initiative entails, when it starts, and when it ends. Choose your way of working, especially for digital projects.

Plan an 'innovative working' workshop with your organization (opens in new tab)

Inspiration to Get Started Immediately:

-5 Digital Shifts (opens in new tab)
- A Society Full of Experiences: How Do You Respond? (opens in new tab)
- Digital Transformation is a Change Process (opens in new tab)
-A Digital Ambition for the Entire Organization (opens in new tab)