What can you expect?
Looking ahead is looking back and creatively anticipating what's to come. And that is exactly what you will do in this in-company workshop together with your colleagues!
Using theory about what ‘future exploration’ is and inspiration from pioneers in the sector, you will work with four scenarios for cultural organizations in 2036. In groups, you will visualize what these mean for your offering, the audience, and your business model in 10 years.
Which future is most desirable, and are you prepared for other outcomes? What does your organization need to do today for that?
What will you learn?
1. Scanning signals and trends
The importance of scanning signals and trends that indicate change and how to systematically map these for your organization.
2. Recognizing patterns and giving meaning
Searching for patterns behind the signals and trends that are important to you. Which major uncertainties will influence your organization?
3. Creating and exploring future scenarios
Based on the major uncertainties, you can formulate scenarios yourself. In the workshop, DEN has already done this for you, and you will start working with them immediately.
4. Translating scenarios to the present and turning them into actions
How do you translate the insights from the scenarios into new experiments and strategic choices in the present so that you anticipate possible futures instead of reacting?
Past participants about this course:
"Even in a scenario that initially seemed dystopian to me, we eventually found opportunities and solutions during the conversation. When you let go of the fear of the future, you see a beautiful path." - Marjan Ruiter, Director of the Zeeuws Museum
"I want to thank you once again for the valuable session we experienced with you. It has been a while, but still. Some documents are hanging on my bulletin board, and we continue to discuss them internally." Ronald Wintjens, Director of Nederlandse Dansdagen
Results
After the workshop, you will have:
- Knowledge of the methodology of future exploration and understand its importance.
- Insight into how your audience experiences culture now and will experience it in 2035.
- Insight into the opportunities of digital transformation based on inspirational examples from the sector.
- Worked with the DEN future scenarios and how to apply them to your organization.
Interested?
The course Audience of the Future is an in-company workshop. The date and location are negotiable. After registration, we will schedule a phone call to discuss the possibilities and wishes together.
Trainers
