Digital transformation: what is it and what can I achieve with it?

Digital transformation is essential for making our cultural sector future-proof. It touches all facets of an organization (opens in new tab): the organizational culture, strategy, processes, collaborations, and skills of employees. Your relationship with the audience determines the course in this. 

What is digital transformation?

"Digital transformation is a continuous change of the entire organization, driven and supported by the increasing use of digital technologies. The core of transformation is a change in the business model. The main question is how the organization can continue to deliver value to its customers. The transformation affects all facets of an organization, including culture, strategy, processes, relationships, and employee skills."

S. Jansen, 'The management book for digital transformation', 2022

What does this mean for your organization?

For the cultural sector, digital transformation means adapting to the continuously changing needs of an increasingly diverse audience. With visitors who increasingly find themselves in a digital world. It is about continuing to find and engage your audience, supported by digital technologies. In this way, you can enrich the audience of the future with art and culture.

Audience of the future

Your audience of the future is, for example, a generation of young people who feel very comfortable within the digital landscape. It is their living world. A world where they meet each other. Where they learn and explore things. Where they communicate about everything that matters to them.

They don’t talk about a physical and a digital world. One is an extension of the other. Regardless of where they are, these worlds will always blend into each other. Through all possible channels. This is what we call hybrid.

Gain insights from digital offerings

These online, digital experiences in turn make it possible to collect valuable data and insights about your audience. What makes them happy? What motivates them? 

Through digital interaction with your product, your audience shows exactly what they are interested in. From the number of clicks to online reviews. This allows you to continue offering an even more personalized experience. Because based on the collected data, you can experiment, test, and optimize.

Digital is an enrichment

Digital transformation is not a replacement for physical events, museums, and performances. It means enrichment. Offering additional experiences to better meet the needs of your audience. Think, for example, of easily booking tickets online or offering a QR code with more background information. It’s about additional experiences that enrich your offerings. Discover ways your organization can enrich digitally. (opens in new tab)