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Modemuze wins DEN Award 2025 with Unlocking Fashion Heritage

During the online DEN Conference this afternoon, Friday, June 13, the winner of the DEN Award 2025 was announced. The award honors the most courageous digital experiment that reaches new audiences. This year's theme: groundbreaking collaborations. Modemuze won with Unlocking Fashion Heritage and receives an InCompany training of their choice from DEN.

13 jun `25

Live award ceremony

The nominees — Discover Drenthe (Drents Museum), Unlocking Fashion Heritage (Modemuze), and Wondercast (Rotterdam Philharmonic Orchestra) — shared their nomination videos with their supporters, who voted en masse. The winner was revealed during a live call with jury members Maaike Verberk (DEN), Abdelhadi Baaddi (Innovation:LAB), and Angelique Spaninks (MU Hybrid Art House). Mila Ernst, curator of Modemuze, accepted the award digitally.

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Winner DEN Award 2025: Modemuze

Jury report

“Modemuze demonstrates how perseverance, vision, and broad collaboration within a specialized cultural field lead to a digital product that goes far beyond technological innovation alone. By leveraging smart technology in combination with strong, also international, collaborations from the fashion and museum worlds, a dynamic and innovative product emerges that approaches fashion as cultural heritage and as a means of connection. The project bridges the gap between collection management and audience engagement and shows how digital tools can have a tangible impact on how we experience culture. It breaks down barriers, with fashion as a carrier of stories, identity, and inclusivity. Modemuze dares to take risks, continues to develop, and knows how to turn the vulnerability of the material they work with into a strength through a digital approach. The result is an inspiring, accessible product with a wow effect.”

Mila Ernst was speechless and shocked! Her reaction during the ceremony: "Wow, we didn’t expect this at all. Thank you so much for the kind words, this means so much to us."

Collaboration as a success factor

Thanks to their extensive network, Modemuze was able to distribute the nomination video through many channels and secure the most votes. A beautiful example of the power of collaboration.

Also check out the entries from Discover Drenthe and Wondercast, and read the full jury report of the DEN Award 2025.

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