Thunderboom, technology strengthens the music industry

Innovation Lab

An innovation lab for the music industry; that’s what Thunderboom is. Together with the industry, new technologies are extensively experimented with here, contributing positively to the music experience for visitors. Think of developing avatars and mobile holograms. The possibilities of AI are also being explored.

A good example is our tool for mobile augmented reality (AR). With this, artists and venues can add an extra layer to the physical experience on location. Visitors scan a QR code and enter a virtual world that blends with the real environment. Think of displaying digital objects, additional wayfinding, or interactive elements during a live show. These tools are developed open source and in co-creation, allowing artists and venues to experiment and discover what works for their audience.

Technology is not an end in itself

Thunderboom ensures that digital technology is not an end in itself, but a way to create value. This can include: a richer concert experience, more interaction with the audience, or a new service during the visit. They help creators and organizations in the music industry better assess how technology can enhance their artistic and business goals in an accessible way.

Value Creation

The development of such tools for the music industry leads to additional value creation for the involved organizations in their business model (opens in new tab). This can range from enriching their music concerts to more interaction with visitors or an additional service during the concert visit. Thunderboom's facilitation of accessible experimentation helps organizations better assess how they can strengthen themselves with digital technology.