Making social media accessible for everyone – here's how

1. Use clear and accessible text

Accessible texts are the foundation of inclusive communication. Pay attention to the following:

• Use simple language and short sentences;
• Place important hashtags at the end of your post;
• Write hashtags with capital letters for each word: for example, #DigitalAccessibility or #InclusionIsForEveryone;
• Avoid excessive use of capital letters, italics, or bold – these are hard to read for people with dyslexia and less suitable for screen readers. On social media, italic and bold texts are not read aloud by the screen reader;
• Minimize the use of words in another language – screen reader software often mispronounces them.

2. Smart use of emojis

Emojis can be fun, but they are not always accessible:

• Use emojis at the end of a sentence
• Do not use them as a replacement for words
• Remember: screen readers pronounce them. For example, 🙂 becomes: “slightly smiling face”

3. Always add ALT text to images

An ALT text (alternative text) makes images accessible to people who cannot see them.

• Describe the essence of the image in one or two sentences
• Use the ALT text function of the social media platform itself
• Keep it short but clear

4. Be mindful when using visuals

Visual materials such as infographics, diagrams, and charts can enhance your story – if used correctly:

• Always provide a text alternative or accompanying explanation
• Realize that visual content is inaccessible to people who are blind or visually impaired
• Make your use of visuals a conscious part of your digital accessibility strategy.
  

With these four tips, you take the first steps toward accessible content on social media. But formats like video also play a major role on various platforms. So how do you ensure this type of content is inclusive too? In our e-learning, you will learn how to make videos and PDFs accessible to everyone.

What is the European Accessibility Act?

Starting June 28, 2025, the European Accessibility Act (EAA) will take effect. This law requires organizations offering online products or services to consumers – such as selling tickets – to take digital accessibility seriously.

Cultural institutions are also included. The guidelines ensure that digital services and products are understandable and usable for everyone – with the goal of an inclusive society where everyone can participate.

Note: social media and newsletters are not formally covered by the EAA. However, it is smart to make these communication channels accessible as well.

Is digital accessibility mandatory?

The short answer: yes.
The longer answer: Are you a small organization with fewer than ten employees or a turnover of less than €2 million? Then you are (currently) not required. But even then, it is wise to start with accessibility now. Otherwise, you may miss out on a quarter of your visitors – and that's a shame.

Want to learn more about digital accessibility?

Do you want to know why you should start with digital accessibility now? How to manage it internally and what to look for in your web developer?

Then follow the e-learning Digital Accessibility for Culture. You will get practical tips, do’s & don’ts, a basic plan, and more. This way, your website will be digitally accessible in time for the new legislation.