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Workshop 'Deepening in AI for the cultural sector'

Generative AI has quickly become a regular colleague: you use ChatGPT or Copilot to write faster, gather ideas, or edit images. But how do you ensure that AI truly helps you move forward in your daily work? And how do you apply AI more intelligently, consistently, and creatively within your cultural organization?

This two-day workshop takes place on September 24 and October 1, 2026.
  • Learn which AI tools fit tasks and workflows
  • Take the next step in your application of generative AI
  • Learn how to use AI according to the norms and values of the cultural sector
Sign up!

In this interactive two-day workshop by DEN and Innovation:Lab, you'll discover how to take the next step in working with generative AI tools in the cultural sector. You will not only learn what is possible with AI tools, but especially how to apply AI iteratively: practically and in a way that suits the creative and cultural sector. You'll receive many demonstrations, get started immediately with assignments, and there will be plenty of room for discussion, exchange, and individual questions. 

Not there yet?

Are you not yet familiar with the basic principles of AI and/or not yet applying generative AI? Then first follow our AI workshop for beginners. In this, we guide you step-by-step from basic understanding to initial applications.

Getting started with AI

Why this workshop?

During this training, you will dive deeper into the possibilities of artificial intelligence for the creative and cultural sector. You'll explore inspiring practical examples, gain insight into useful tools, and learn how to use AI in a smart and responsible way in your own processes. You'll experiment with various applications, work on your own case or project, and discover how AI can help you generate ideas and improve your workflow. You'll learn together with and from others in the cultural sector. 

“AI is not futuristic — it is now. I help you not only understand the technology but especially to apply it purposefully and effectively in your work.”

Abdelhadi Baaddi – Director of Innovation:Lab and AI trainer

About Innovation:Lab

Innovation:Lab is a research and development platform where art, technology, and science come together to stimulate artistic innovation, interdisciplinary collaboration, and cultural renewal. The lab has been applying AI for years to enhance, accelerate, and enrich creative and business processes. Innovation:Lab is a partner of DEN and provides this training.  

What you will learn

After this workshop
  • you will know new AI tools and understand which tools fit different tasks and workflows

  • you will have taken the next step in your application of generative AI

  • you will apply the IPO method: working iteratively with AI to achieve better results

  • you will know how to use AI in a way that aligns with the values and context of the cultural sector

Who is this AI workshop for?

This training is intended for anyone working in the creative or cultural sector who wants to take the next step in generative AI. Creative makers and employees from all levels of cultural organizations, from management to program makers, project leaders, education, communication, and marketing. You don't need a technical background. 

This workshop is most suitable if you already have basic knowledge of AI and regularly use generative AI in your work. It is also helpful if you are familiar with writing prompts.

What do you need for this workshop?

You will get the most out of this workshop if you have a paid account with a generative AI tool such as ChatGPT, Gemini, Claude, or Copilot. Additionally, you should be willing to create a free account with other AI tools during the workshop, for example, by logging in with a Microsoft or Google account.

Sign up

Not sure if this workshop is for you? Contact us!

Daan Damen: daan.damen@den.nl

Abdelhadi Baaddi: abdelhadi@innovationlab.nu

Can't attend this workshop but still interested? 

Then mark these dates for the next workshops in your calendar and keep an eye on our website:

2nd workshop: November 19 and 26

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