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Leadership in Digital Transformation: The Management Model

Digital leadership is needed to navigate an organization through digital transformation. At the DEN Academy, we use Quinn's management model to gain insight into your key skills as a manager.

2 min. read30 nov `22

Quinn's management model includes eight management roles. At first glance, the axes may seem mutually exclusive, such as internal and external, but in practice, these opposites often coexist well. Quinn advises fulfilling all eight roles within an organization. This allows you to operate on all levels, 

Weergave van het managementmodel van Quinn. Het is een cirkel die in vier kwadranten verdeeld is door twee assen. Ieder kwadrant is verdeeld in twee achtsten die een rol beschrijven. Eerst de assen: boven - flexibiliteit, onder - beheersing, links - intern en rechts - extern. De kwadranten zijn: rechtsboven - ad hocratie, rechtsonder - marktcultuur, De rollen zijn. met de klok mee: innovator (innovatie, aanpassing), bemiddelaar (groei, middelen verwerven), producent (productiviteit, resultaten), bestuurder (richting, doelverduidelijking), coördinator (stabiliteit, controle), controleur (documentatie, informatiemanagement), stimulator (participatie, openheid) en mentor (inzet, moreel).
Management roles of Quinn. Via managementmodellensite.nl

Topics for the Digital Leader

Digital transformation must become part of your organizational culture, and this requires new capabilities. To give you an idea of the topics that are important in digital leadership, we have listed eight topics that are crucial for a digital leader: 

  • A clear vision on digital transformation
  • Innovation is essential
  • Customer-centric approach
  • Collaboration in networks
  • Exploring new technologies
  • Becoming agile
  • Organizational culture and lifelong learning
  • Creating value (new business models)

Show Leadership at the DEN Academy

Want to learn more about the capabilities of a digital leader? In the program Digital Strategy & Innovation at the DEN Academy, you develop the qualities to become the digital leader of your organization.

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