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In conversation: Digitization in the cultural sector

What is the role of digitization in the cultural sector? What obstacles are there? Can success factors be identified? Erik van Ginkel, Business Director of the Rijksmuseum, and Maaike Verberk, General Director of DEN, discussed this with Maarten Kuiper from Wielinq.

2 min. read10 feb `22

The basis for this conversation is the increasingly significant role of digital in the cultural sector. What exactly is this digitization? At DEN, we are already talking about digital transformation. It is much broader than just digitizing collections.

"Digitization is about increasing your reach, connecting with your audience, and developing new revenue models. Digitization is everywhere."

Maaike Verberk, General Director of DEN

With digital tools, value creation is possible, which strengthens the societal role of cultural organizations. Moreover, digital does not exclude physical; hybrid forms broaden the opportunities to create a valuable experience.

Themes and perspectives

In 6 themes, Maaike and Erik guide you through their experiences, tips, and examples. You will read about offering a meaningful digital experience, integration and value positions, innovation, and collaboration. By choosing an integrated approach to digitization, you can harness the full opportunities of the transformation. A well-thought-out strategy makes cultural organizations resilient and future-proof. 

Want to learn more about the different themes and the necessity of digitization? Read the interview

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