Value Proposition
The redesign of Museum aan de A offers the opportunity not only to create a new permanent exhibition but also to provide a contemporary, interactive visitor experience. The Madata hub ensures that existing and new data sources – from historical collections to live data on various themes – are interconnected. The history of Groningen is not only told but also linked to current issues such as equal opportunities, tolerance, and climate awareness.
Audience Relationship
The museum targets both residents of Groningen and visitors to the city. Research shows that city trippers are often interested in history but do not allocate an entire day for it. Therefore, the permanent exhibition is designed so that visitors can experience the essence in about 45 minutes.
The Madata hub enriches that experience: visitors discover connections, see current data, and can add their own stories. Educational packages are also being developed for school groups, where the hub plays a crucial role. This way, young people not only learn about the past but also how data and stories influence their own environment today.
Resources & Partners
For the development of the Madata hub, Museum aan de A collaborates with various partners. The Groninger Archives provide expertise and advice on updating data. The Groninger Museum lends objects from the historical Groningen Collection. The Municipality of Groningen (Geo Data department) supplies current urban data, and Studio Louter & Tapart are partners for creative and technical realization. The contribution from Cultuurloket DigitALL makes the technical infrastructure possible.
Revenue & Costs
The investment in the Madata hub is more than just technology; it is an investment in the museum's unique selling point. By developing interactive installations, the museum enhances the appeal of its future exhibition.
The returns are: a stronger bond with the residents and visitors of Groningen, attraction for younger audiences, educational value for schools, and sector-wide knowledge sharing through the developed digital infrastructure.
A Digital Enrichment Model
The Madata hub demonstrates how digital technology can be more than an addition: it enriches the museum experience and unlocks both historical and current layers.
Discover the other models and your strategy
The approach of Museum aan de A with the Madata hub shows the potential of a data-driven digital business model: smartly connecting data and databases to enrich presentations and make the experience current and interactive. But this is just one of the ways cultural institutions can increase their societal and economic impact. There are various digital business models (such as the Interaction or Platform Model) that you can use to innovate your offerings. Interested? Discover all models and data-driven strategies here. Interested? Find more information here (opens in new tab).
Important Tips
- Ensure data remains current – without maintenance, the hub loses its power;
- Always develop digital projects based on a clear strategy and storyline;
- Actively involve the audience in development to gain insights and support.
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