E-magazine #2: More with audience data

A step-by-step plan for working with audience data, collaborating within the EU, an update on the Cultural Target Group Model, a maker's perspective: these are some of the topics covered in the second edition of the e-zine ‘More with audience data’.

Getting to know your audience better, reaching new target groups, mapping out desires and expectations, increasing earning potential: smarter use of audience data makes all this possible. The Audience Data Taskforce is working on various projects and initiatives to enhance knowledge and expertise in this area and to ensure that the cultural sector collectively takes important steps. Because in this era of digitalization, working with audience data is essential for every cultural institution. From industry organizations to concert venues, from museums to festivals, from village theaters to libraries.