The snacks can be used immediately on a smartboard or tablet, without preparation time. This makes them ideal as conversation starters or short sources of inspiration.
“I use the culture snack as quick, short inspiration for my grade 8 class, helping them broaden their cultural perspective.”
Feedback and monitoring: the secret behind strong culture snacks
The creators of Cultuursnack evaluate and monitor the platform in various ways. New snacks are pre-tested with users, after which feedback is collected via surveys (Survicate). The platform has a counter that tracks how often menus and snacks are viewed per month and year. Additionally, Google Analytics provides anonymized data on usage, such as which snacks are popular and at what point users drop off. The developers also exchange knowledge and experiences among themselves and collaborate with teacher training students, who test and evaluate the snacks.
Want to know what your audience thinks by conducting simple audience research? Read this article with five methods for online audience research.
Responding to user needs
The developers maintain good contact with the users of their snacks. They promote their culture snacks through their own channels such as newsletters, websites, and social media, addressing current themes. Once a year, they run a joint promotional campaign to reach a specific target audience. Cultuursnack is listed as a tip on the LOWAN (Support for education newcomers) website, demonstrations are given at schools and local cultural markets. They also ensure that cultural brokers are familiar with the platform. Through these intensive contacts, the team can effectively respond to user needs. Furthermore, the platform makes it very easy to make adjustments, allowing broken links or outdated images to be quickly updated.
Tips for cultural education providers
Know your audience. Ensure that you test your online program and adapt it to the experience (and level) of your users.
Request feedback from your users through personal conversations or online surveys on the website.
Collect statistics that provide insight into the usage of your program. If a component is not being found or used, this could be a reason to revise or adjust the program.
Check monthly to ensure that links to external websites or embedded YouTube videos are still working.
An online program is never finished. Ensure continuous development so that the program and application remain current and usable.
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