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An Executing Organization: Here's How to Move Forward

Your organization is executing. You are capable of carrying out digital initiatives. But how do you take the next step toward a more integrated organization? Discover it on this page.

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Your Organization is Executing

Your organization is in the third phase of digital transformation. Make digital transformation a strategic pillar and put the audience at the center. Ensure greater coherence between individual initiatives. Continue bringing in knowledge and investing in an innovative organizational culture to secure a learning organization. Below, you will find information to help you progress across the five components from the scan. Check the email you received with the results of the Digital Transformation Scan for outcomes per component and click through to the information that is important to you.

Click here to enlarge the image and view all phases.

Component 1: Strategy and Budget

Prioritize digital marketing as a strategic topic to reach more and new audiences. Also, consider which societal values could be part of your strategy. Define the prerequisites for digital initiatives and evaluate new initiatives against them. Use the lessons learned from digital initiatives to test your vision and strategy: are online and offline fully integrated, and is the audience fully central? Do the cost outcomes of digital initiatives align with our forecasts?
Twee meisjes met bloemen

Roadmap: in three steps to a digitally accessible website

  • Digital Transformation
  • Tips
E learning digitale strategie

E-learning - Digital Strategy: Start Here

The e-learning ‘Digital Strategy: Start Here’ gives you the knowledge, structure, and confidence to kickstart your digital transformation. Within seven weeks, you’ll have a clear plan to get started.

  • Digital Strategy
  • E-learning
4 Omgaan met rechten

Classic silver in a surprising digital form

  • Digital Transformation
  • Interview

Component 2: Culture and Competencies

Ensure that an innovative organizational culture becomes the standard for employees. This includes iterative working, space for developing new ideas, collaboration, experimentation, and open communication. Encourage knowledge sharing within the organization.
Abstract digitaal kunstwerk met veel lijnen en verbindingen.

Getting Colleagues on Board with Change

Learn in this workshop how to develop an organizational culture that fosters innovation

  • Training
Vier mensen bewegen rondom dezelfde tafel. De foto is gemaakt met een multiple exposure effect, hierdoor worden de bewegingen zichtbaar maar tegelijkertijd abstract. Innovatief werken is meebewegen met veranderende situaties.

Innovative working is staying agile in a changing world

  • Innovative Work
  • Article
Pexels cottonbro studio 10617266

Public values as a fixed part of your digital strategy

  • Digital Transformation
  • Article

Component 3: Audience and Value

Ensure that the outcomes of digital activities are usable and applicable organization-wide. This stimulates data-driven working. For example, the result could be that a creative process takes a different direction based on visitor data. Evaluate the use of new online channels for your products and services and use the lessons learned in plans for further development.
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Inspiration: cultural experiences through immersive technologies

  • Audience of the Future
  • Practical example
Golving patterns forming an abstract image of digital innovation.

Continue to reach your audience through digital innovation

  • Innovative Work
  • Article
Jongere met donkere krullen staat met diens smartphone in de hand tegen een muur van glimmende folie. De jongere lijkt een selfie te maken.

What moves your audience, now and in the future?

  • Audience of the Future
  • Interview

Component 4: Data and Technology

The world is constantly changing; it is important to remain aware of new developments. Continue bringing knowledge about technology and digital transformation from the outside in through (new) partnerships, both within and outside the sector. Use this new knowledge to experiment and encourage employees to form new ideas.
De doelen website

De Doelen: the Cultural Target Group Model in practice

  • Data-driven working
  • Article
Pexels google deepmind 18069814

Checklist digital security for cultural organizations

  • Cybersecurity
  • Checklist
Pexels cottonbro studio 5474031

Step-by-step plan: audience data in the cultural sector

  • Audience Data
  • Manual

Component 5: Processes and Structure

The next phase in digital development is connecting. You can achieve this by creating synergy through connecting separate digital projects. Adjust your organizational structure, processes, and systems as necessary.
Abstract digitaal kunstwerk. Lijkt op koraal in de kleuren paars, geel en oranje.

DEN Focus Model: starting point for integrated thinking

  • Digital Transformation
  • Tool
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All processes through one system at Holland Festival

  • Innovative Work
  • Practical example
E learning digitale strategie

E-learning - Digital Strategy: Start Here

The e-learning ‘Digital Strategy: Start Here’ gives you the knowledge, structure, and confidence to kickstart your digital transformation. Within seven weeks, you’ll have a clear plan to get started.

  • Digital Strategy
  • E-learning

Monitor Your Progress

The information on this page helps you take the next step in digital transformation. But what are your actions achieving? Save the results from the Digital Transformation Scan and monitor your activities. Take the scan again in 6 or 12 months to see the progress in your organization.

Learn more about the Digital Transformation Scan

Curious About the Other Phases?

Digital transformation consists of five phases, from starting to integrated. Would you like to look back at what you've already completed from your current phase or see what the next phase looks like? Click below for advice and knowledge about the other phases.