Tom Schippers, Head of Marketing at the Schuur in Haarlem, decided to approach things differently. He automated his own work processes with AI. Just by himself, without the intervention of an agency or IT department. What used to take him hours, the system now does itself.
But he didn't stop there. Based on over 300,000 transactions, he built a tool that calculates which visitor matches which performance, ensuring that everyone receives the right message. From manual labor to strategic visitor insights, step by step.
What Can You Expect?
How to automate recurring manual tasks without programming
How to use visitor data to map out who visits frequently, who drops off, and who you haven't reached yet
A concrete example of AI-driven audience segmentation from daily practice
Three questions you can ask yourself to get started
Who Is This Lunch & Learn For?
For cultural professionals who want to work smarter with AI. You don't need a technical background; curiosity is enough.
Practical Information
- Date: Thursday, May 21
- Time: 12:00 PM - 12:45 PM
- Location: Online
- Participation is free
Tom Schippers is Head of Marketing at the Schuur, a film and theater venue in Haarlem. With twenty years of experience in the cultural sector (including positions at Eye Filmmuseum and Patronaat), he combines deep sector knowledge with a hands-on approach to AI implementation.
