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A starting organization: Here's how to proceed

Your organization is at the beginning of the digital transformation. How do you ensure that everyone in the organization speaks the same language so you can make a well-prepared start with digital transformation? Where do you begin? Discover it on this page.

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Your organization is starting

Your organization is in the first phase of digital transformation. Be curious, ensure the organization is willing to engage with digital transformation. Gain knowledge about digital transformation and innovation and get inspired by other organizations. This will not only give you insight into the level of ambition you aim for but also help develop a common language within your organization, making everyone part of the digital transformation. At the same time, you can truly make an initial start by initiating concrete actions. A digital strategy will help you with this. Below, you will find information to guide you further on the five components from the scan. Check the email you received with the results of the Digital Transformation Scan for the outcomes per component and start with the information of the component where you want to take the first steps.

Click here to enlarge the image and view all phases.

Component 1: Strategy and budget

What is digital transformation, and how do you take the first step? Gain knowledge about digital transformation and technology through online research, attending relevant training, and participating in conferences or networking events. Look at priorities in budget allocation to make budget available for digital initiatives. Work on the vision to integrate the challenges and opportunities of digital transformation. Involve employees in this and create a plan on how to actively communicate the vision and strategy to the public and stakeholders, for example, through newsletters and social media channels.
Multiple exposure portait of a person.

Digital transformation: what is it and what can I achieve with it?

  • Digital Transformation
  • Article
Twee mensen op een schaakbord, ze zijn op zoek naar een strategie.

Digital Transformation Scan: How future-proof is your organization?

  • Digital Transformation
  • Tool
Een jong persoon zit in een tent van lakens. Op de lakens lijkt een digitaal beeld van diezelfde persoon geprojecteerd.

The importance of a digital strategy

  • Digital Transformation
  • Article

Component 2: Culture and competencies

An innovative organization is not built alone. Map out which digital knowledge and competencies you think you will need. Attract talent in IT, digital marketing, and digital leadership to your organization. Alternatively, explore whether existing employees can utilize or develop these (hidden) talents.
Vier mensen bewegen rondom dezelfde tafel. De foto is gemaakt met een multiple exposure effect, hierdoor worden de bewegingen zichtbaar maar tegelijkertijd abstract. Innovatief werken is meebewegen met veranderende situaties.

Innovative working is staying agile in a changing world

  • Innovative Work
  • Article
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Reimbursement of training costs with Werktuig PPO

  • Digital Transformation
Abstract digitaal kunstwerk met veel lijnen en verbindingen.

Getting Colleagues on Board with Change

Learn in this workshop how to develop an organizational culture that fosters innovation

  • Training

Component 3: Audience and value

Creating value for a changing audience. How do you do that? Explore the audience of the future and ask yourself what digital projects you can initiate for this. Get inspired by existing examples and reports about the audience of the future. Incorporate the new knowledge of the future audience into your vision and strategy.
Drie mensen staan met hun rug naar de camera en bekijken een object.

How future exploration helps with your digital strategy

  • Audience of the Future
  • Manual
Woman is standing in front of a blue and white artwork

Inspiration: 5 Times Digital Transformation in Culture

  • Digital Transformation
  • Practical example
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Your audience speaks: a Gen Z’er, gamer, visually impaired person, and expat

  • Audience of the Future
  • Article

Component 4: Data and technology

Digital transformation has several basic requirements. Familiarize yourself with the relevant legislation you must comply with for new initiatives, such as copyright, privacy laws, and cybersecurity. Use data and insights in decision-making. Use data and the insights derived from it for discussions in your organization about digital transformation and in decision-making.
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Copyrights for creators: how do you arrange it online?

  • Copyright
  • Article
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Checklist digital security for cultural organizations

  • Cybersecurity
  • Checklist
Performers verborgen achter een wit doek

Working Safely with Audience Data

  • Audience Data
  • Article

Component 5: Processes and structure

Examine your current organizational structure: is it flexible enough to execute your digital ambitions? Also, look at peer organizations: get inspired by practical examples and lessons learned in the areas of collaboration and digital initiatives or services (digital first).
Een mensenmenigte loopt door de tentoonstelling van digitale werken van Van Gogh.

Sustainable collaboration in digital projects

  • Innovative Work
  • Tips
Pexels google deepmind 17485864

Digitization, digitalization, and digital transformation: what do they mean and what are the differences?

  • Digital Transformation
  • Article
Persoon kijkt naar lichtgevende ringen die aan een muur zijn bevestigd in de vorm van een driehoek. Links tegen de wand zit de hoogste rij en elke rij rechts daarvan heeft één ring minder.

Holland Festival innovates process to tell stories

  • Innovative Work
  • Practical example
View all practical examples
View all practical examples

Monitor your progress

The information on this page helps you take the next step in digital transformation. But what impact are your actions having? Save the results from the Digital Transformation Scan and monitor your activities. Take the scan again in 6 or 12 months to see the progress in your organization.

Read more about the Digital Transformation Scan

Curious about the other phases?

Digital transformation consists of five phases, from starting to integral. Would you like to look back at what you have already completed from your current phase or see what the next phase looks like? Click below for advice and knowledge about the other phases.